Editor's shortlist
Beauty Bakerie Review
A closer look at Beauty Bakerie's viral lip whips, clean beauty claims, and overall value.

Our Verdict
Beauty Bakerie earns a solid spot in the clean beauty conversation with its long-wearing lip whips and playful packaging. The brand's vegan, gluten-free, and cruelty-free positioning is backed by clear labeling, and the lip whips deliver on their stay-put promise. While the shade range in some categories is limited and the website can feel busy, the core products perform well. Overall: 4.3 / 5.0
Quick Review
Quality: 4.5 / 5.0 - Consistent pigmentation and comfortable wear. Range: 4.0 / 5.0 - Strong lip category, but face and skin care are more compact. Performance: 4.5 / 5.0 - Lip whips are smear-proof and transfer-resistant. Value: 4.0 / 5.0 - Mid-range pricing that fits the quality. Brand Ethos: 5.0 / 5.0 - Clean, vegan, gluten-free, and cruelty-free across the board.
Pros & Cons
- Pros:
- Long-wearing lip whips that truly last through meals and drinks.
- Vegan, gluten-free, and cruelty-free formulas.
- Playful, dessert-inspired packaging that stands out.
- Inclusive shade ranges in lipsticks and foundations.
- Frequent site-wide promotions and rewards program.
- Cons:
- Some users find the matte lip whips drying without a balm underneath.
- Face and skin care range is not as deep as the lip collection.
- Limited international shipping options compared to bigger brands.
What Is Beauty Bakerie?
Beauty Bakerie is a cosmetics brand founded by Cashmere Nicole. The brand is built around a bakery theme, with products like Lip Whips, setting powders, and sponges named after desserts. All products are vegan, gluten-free, and cruelty-free, aiming to offer clean beauty without sacrificing performance. Their flagship product, the Lip Whip, is a liquid lipstick known for its extreme staying power.

What Makes Beauty Bakerie Different?
Beauty Bakerie's core difference is its dessert-inspired branding combined with a dramatic performance promise. The Lip Whip is designed to survive eating, drinking, and kissing without smudging. The brand also emphasizes clean ingredients—vegan, gluten-free, and cruelty-free—which is not always the case for long-wear cosmetics. The packaging is playful and instantly recognizable, and the brand was founded with a mission to empower women, making it more than just a makeup line.
Scoring Breakdown
Formula & Texture: 4.5 / 5.0 - Rich, pigmented, and smooth application, though matte shades can feel tight. Longevity: 5.0 / 5.0 - Smear-proof and transfer-resistant claims hold up in real-world wear. Shade Selection: 4.0 / 5.0 - Lip whips have a wide range, but other categories are narrower. Ethical Standards: 5.0 / 5.0 - Strong commitment to vegan, gluten-free, and cruelty-free production. User Experience: 4.0 / 5.0 - Easy navigation, but you may be tempted by constant promos.

Who Should Buy?
You should buy Beauty Bakerie if you want a reliable long-wear lipstick for busy days, events, or travel. If you're looking for vegan and cruelty-free beauty that doesn't compromise on durability, this is a solid pick. The fun packaging also makes for a great gift for makeup lovers.
Who Should Skip?
Skip Beauty Bakerie if you prefer a dewy, moisturizing lip finish, as their signature matte lip whips can be drying. If you're after a comprehensive skincare line, their offering is still growing. Also, if you live outside their main shipping zones, check availability first.
Review Method
This review is based on extensive brand research, analysis of customer feedback across multiple platforms, and evaluation of the ingredient lists and claims. We did not physically test the products, but we cross-referenced dozens of verified buyer reviews to gauge performance consistency. We focused on long-wear claims, comfort, shade inclusivity, and the brand's ethical position.
Buying Advice
Buy directly from Beauty Bakerie's website to access exclusive bundles and promotions. They frequently run offers like '20% off everything' and gift-with-purchase, so wait for a sale if you're flexible. Start with a lip whip in a shade you love to test the formula before exploring more of the range.

Final Verdict
Beauty Bakerie has earned its reputation for lip products that truly stay put. With a clean ingredient profile and a memorable brand, it's a strong choice for anyone who values long wear and ethical beauty. While not every category is equally deep, the flagship lip whips make it worth a try. Final Rating: 4.3 / 5.0
Frequently Asked Questions
Is Beauty Bakerie vegan?
Yes, all Beauty Bakerie products are 100% vegan, gluten-free, and cruelty-free.
How long does Beauty Bakerie Lip Whip last?
Many users report the lip whip lasts up to 12 hours, even through eating and drinking.
Is Beauty Bakerie available in Canada?
Yes, worldwide shipping is available, with prices shown in CAD for Canadian customers.
What are the most popular Beauty Bakerie products?
The best sellers are the Lip Whips, Lip Slip Gloss, and the B.L.O.T. blotting sheets.